The multimodality under the textual point of view: analysis of a gender

This paper contributes to the process of reading and constructing meaning from multimodal texts based on theoretical elements of Textual Linguistics of sociocognitive and interactional basis. For this work, it is taken as the object of analysis an illustrated guide, a multimodal gender aired on MAD humor, magazine printed and published in Brazil since 1974. Though multimodality constitutes an inherent trait of the communicative practices, in view of the fact that all textual production is embedded in multi- system, blending into its constitution linguistic and non- linguistic elements, the analysis of this type of text is still a challenge for contemporary textual studies. Based on these considerations, the objective is not just to demonstrate sociocognitive and textual strategies that enable reading of multimodal texts - such as the inferential act, the referential process and topical organization -, but also to show how Textual Linguistics has expanded its concepts and contributed with reading different textual productions.