THE OPTIMUM LENGTH OF ADVERTISING HEADLINE

被引：3

|

作者：

Lucas, D. B.

机构：

来源：

JOURNAL OF APPLIED PSYCHOLOGY | 1934年 / 18卷 / 05期

关键词：

D O I：

10.1037/h0072217

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

收藏

页码：665 / 674

页数：10

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