Peculiarities of the marketing environment of banking financial institutions of the UK in the global financial crisis

被引：0
|
作者：
Poddubny, E. M. [1 ,2 ]
机构：
[1] All Russian Correspondence Financial & Econ Inst, Krasnodar Branch, Econ Sci, Moscow, Russia
[2] All Russian Correspondence Financial & Econ Inst, Krasnodar Branch, Moscow, Russia
来源：
TERRA ECONOMICUS | 2010年 / 8卷 / 04期
关键词：
financial institutions; bank financial institutions; UK marketing strategy for the British bank; the global financial crisis;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In this article the author researched the features of formation the marketing environment of the British banks. The author analyzed the modern banking system of the Great Britain as a complex institutional unit of the national financial system of the UK which includes a various financial banking institutes.
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页码：193 / 196
页数：4
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