ADVERTISING AND PUBLIC-POLICY - THE MACROECONOMIC EFFECTS OF ADVERTISING

被引：16

作者：

JACOBSON, R ^{[1
]}

NICOSIA, FM ^{[1
]}

机构：

[1] UNIV CALIF BERKELEY, PROGRAM CONSUMER RES, BERKELEY, CA 94720 USA

来源：

关键词：

D O I：

10.2307/3151311

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：29 / 38

页数：10

共 50 条

[41] POLICY IN REGARD TO ADVERTISING
BUSKIRK, ER
[J]. MEDICINE AND SCIENCE IN SPORTS AND EXERCISE, 1987, 19 (02): : 77 - 77
[42] NEW ADVERTISING POLICY
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[J]. NEW ENGLAND JOURNAL OF MEDICINE, 1954, 250 (17): : 738 - 738
[43] ADVERTISING ANALGESICS TO PUBLIC
不详
[J]. BMJ-BRITISH MEDICAL JOURNAL, 1962, (5292): : 1609 - +
[44] Wireless advertising messaging: Legal analysis and public policy issues
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[45] ADVERTISING GOES PUBLIC
不详
[J]. ECONOMIST, 1965, 215 (03): : 302 - &
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