ADVERTISING AND PUBLIC-POLICY - THE MACROECONOMIC EFFECTS OF ADVERTISING

被引：16

|

作者：

JACOBSON, R ^{[1
]}

NICOSIA, FM ^{[1
]}

机构：

[1] UNIV CALIF BERKELEY, PROGRAM CONSUMER RES, BERKELEY, CA 94720 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1981年 / 18卷 / 01期

关键词：

D O I：

10.2307/3151311

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：29 / 38

页数：10

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