ADIMPACT - A MULTIMEDIA ADVERTISING EFFECTIVENESS-MEASUREMENT METHOD

被引：4

|

作者：

CORDER, C

机构：

来源：

MANAGERIAL AND DECISION ECONOMICS | 1986年 / 7卷 / 04期

关键词：

D O I：

10.1002/mde.4090070405

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：243 / 247

页数：5

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