IMPORTANCE OF COMMUNICATION IN INTERNATIONAL TOURIST DESTINATIONS: THE PERCEPTION OF FOREIGN TOURISTS IN SPANISH DESTINATIONS

The main aim of this research has been to analyse the importance attributed by the foreign tourists to the information about places and attractions to visit once these tourists arrive in the chosen destination. The results of the enquiry undertaken with tourists from United Kingdom, Germany, France and USA show that the tourists from these four countries give great importance to the information contained pamphlets available in the hotel reception area and the information contained in a short film available on the hotel room television. This importance is considerably grater than that attributed to the other thirteen hotel services. The fundamental conclusion of the study is the need to implementing an appropriate strategy tourism communication at Spanish tourism destinations.