EVALUATING BUSINESS-TO-BUSINESS ADVERTISING - A COMPARISON OF OBJECTIVES AND RESULTS

被引：0
|
作者：
HARTLEY, SW [1 ]
PATTI, CH [1 ]
机构：
[1] UNIV DENVER,GRAD STUDIES ADVERTISING,DENVER,CO 80210
来源：
JOURNAL OF ADVERTISING RESEARCH | 1988年 / 28卷 / 02期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：21 / 27
页数：7
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