THE MANAGEMENT OF BUSINESS-TO-BUSINESS ADVERTISING - ROSS,SH

被引:0
|
作者
PULVER, RE
机构
关键词
D O I
10.1080/00913367.1988.10673113
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:52 / 52
页数:1
相关论文
共 50 条
  • [1] Revisiting the theory of business-to-business advertising
    Cortez, Roberto Mora
    Gilliland, David, I
    Johnston, Wesley J.
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 2020, 89 : 642 - 656
  • [2] EVALUATING BUSINESS-TO-BUSINESS ADVERTISING - A COMPARISON OF OBJECTIVES AND RESULTS
    HARTLEY, SW
    PATTI, CH
    [J]. JOURNAL OF ADVERTISING RESEARCH, 1988, 28 (02) : 21 - 27
  • [3] Color usage in international business-to-business print advertising
    Clarke, I
    Honeycutt, ED
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 2000, 29 (03) : 255 - 261
  • [4] THE USE OF COMPARATIVE ADVERTISING IN BUSINESS-TO-BUSINESS DIRECT MAIL
    STEVENSON, TH
    SWAYNE, LE
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 1995, 24 (01) : 53 - 59
  • [5] BUSINESS-TO-BUSINESS ADVERTISING - WHAT ARE THE DIMENSIONS OF AN EFFECTIVE PRINT AD
    LOHTIA, R
    JOHNSTON, WJ
    AAB, L
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 1995, 24 (05) : 369 - 378
  • [6] Business data management for business-to-business electronic commerce
    Quix, C
    Schoop, M
    Jeusfeld, M
    [J]. SIGMOD RECORD, 2002, 31 (01) : 49 - 54
  • [7] Business data management for business-to-business electronic commerce
    Quix, Christoph
    Schoop, Mareike
    Jeusfeld, Manfred
    [J]. 2002, Association for Computing Machinery (31)
  • [8] FINANCIAL SERVICES ADVERTISING: COMPARING BUSINESS-TO-BUSINESS AND BUSINESS-TO-CONSUMER CONTEXTS
    Swani, Kunal
    Iyer, Easwar S.
    [J]. IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD, 2015, : 692 - 692
  • [9] BUSINESS-TO-BUSINESS ADVERTISING - WHICH LAYOUT STYLE WORKS BEST
    CHAMBLEE, R
    SANDLER, DM
    [J]. JOURNAL OF ADVERTISING RESEARCH, 1992, 32 (06) : 39 - 46
  • [10] XML framework for business-to-business systems management
    Pérez, JL
    Díaz, VC
    Padín, VO
    [J]. 6TH WORLD MULTICONFERENCE ON SYSTEMICS, CYBERNETICS AND INFORMATICS, VOL II, PROCEEDINGS: CONCEPTS AND APPLICATIONS OF SYSTEMICS, CYBERNETICS AND INFORMATICS I, 2002, : 12 - 17