All about that base? Branding and the domestic politics of Canadian foreign aid

How do left- and right-leaning governments differ in their provision of foreign aid? As the case of Canada confirms, it is not clear that either type gives more aid or that they spend it significantly differently. This article examines the claim that Stephen Harper's government played to its Conservative base and compares its record to that of Liberal governments. It finds that all governments over the past few decades have tried to brand their aid initiatives in ways that will appeal to their respective bases. These changes are based on domestic electoral considerations, rather than the needs and priorities of aid recipients, and are a distraction from and impediment to aid effectiveness considerations. In spite of their rhetorical differences, successive governments actually exhibit great continuity in their aid programs, regardless of which party is in power.