THE TRADE NAME

Often, in the courses of industrial property rights, and even in the manuals that sustain those, the figure of a trade name is usually subject to little conceptual development due to the fact that, among other reasons, there is a willingness to use the study in order to embrace the analysis of the distinctive signs, which is an exhaustive one of the brand. Besides, the legislator usually forwards what he disposed on the trade brands for policy integration effects of the trade name. Since the trade name has become a sign of the first order, and its implications are as far-reaching today in the world of exchange of goods and services, it is not enough its study as a mere extension of the distinctive sign par excellence, the brand in this case. The following lines will discuss the name regulation, and within, the emphasis on its shortcomings and those issues that on evident contradictions may place the trade name institution on interpretation problems, or uncertainty related to the requested security that demands an increasingly intensive legal transaction on the use and positioning of distinctive signs different from brands.