FORECASTING DEMAND FOR NEW CONVENIENCE PRODUCTS

被引：22
|
作者：
MASSY, WF [1 ]
机构：
[1] STANFORD UNIV, GRAD SCH BUSINESS, STANFORD, CA USA
来源：
JOURNAL OF MARKETING RESEARCH | 1969年 / 6卷 / 04期
关键词：
D O I：
10.2307/3150072
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：405 / 412
页数：8
相关论文
共 50 条
  • [31] USERS DEMAND CONVENIENCE IN LASER MEASUREMENT
    OROURKE, T
    [J]. PHOTONICS SPECTRA, 1993, 27 (01) : 86 - 87
  • [32] Strategic analysis of products related to the integration of human judgement into demand forecasting
    Martins, SM
    Cheikhrouhou, N
    Glardon, R
    [J]. INTEGRATING HUMAN ASPECTS IN PRODUCTION MANAGEMENT, 2005, : 157 - 171
  • [33] Forecasting Demand for Telecommunications Products from Cross-Sectional Data
    Louis Anthony Cox
    [J]. Telecommunication Systems, 2001, 16 : 437 - 454
  • [34] Demand forecasting of perishable farm products using support vector machine
    Du, Xiao Fang
    Leung, Stephen C. H.
    Zhang, Jin Long
    Lai, K. K.
    [J]. INTERNATIONAL JOURNAL OF SYSTEMS SCIENCE, 2013, 44 (03) : 556 - 567
  • [35] DEMAND FORECASTING FOR PARTS USED IN MODULAR PRODUCTS - A CASE-STUDY
    ROMANOS, MS
    [J]. ENGINEERING COSTS AND PRODUCTION ECONOMICS, 1989, 17 (1-4): : 231 - 244
  • [36] DEMAND FORECASTING OF OVER-PROMOTED FMCG PRODUCTS IN A MANUFACTURING COMPANY
    Patak, Michel
    Pecinova, Zuzana
    Branska, Lenka
    [J]. CARPATHIAN LOGISTICS CONGRESS (CLC 2017), 2017, : 40 - 46
  • [37] Weather Sensitive Demand Forecasting Method based on SVR for Shoes Products
    Liu, Yue
    Zhao, Jianguo
    Gao, Junjun
    [J]. 2014 6TH INTERNATIONAL CONFERENCE ON KNOWLEDGE AND SMART TECHNOLOGY (KST), 2014, : 29 - +
  • [38] Forecasting demand for telecommunications products from cross-sectional data
    Cox, LA
    [J]. TELECOMMUNICATION SYSTEMS, 2001, 16 (3-4) : 437 - 454
  • [39] Forecasting the dynamics of demand for high-tech products of industrial companies
    Putilov A.V.
    Kudeshova S.G.
    [J]. Studies on Russian Economic Development, 2016, 27 (6) : 664 - 668
  • [40] Multivariate SVR Demand Forecasting for Beauty Products Based on Online Reviews
    Wang, Yanliang
    Zhang, Yanzhuo
    [J]. MATHEMATICS, 2023, 11 (21)
12345