B FOR MARKETING-RESEARCH DEPARTMENTS

被引：11

|

作者：

KRUM, JR

机构：

来源：

JOURNAL OF MARKETING | 1978年 / 42卷 / 04期

关键词：

D O I：

10.2307/1250079

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：8 / 12

页数：5

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