BETTER LIKED THAN RIGHT - TRUSTWORTHINESS AND EXPERTISE AS FACTORS IN CREDIBILITY

被引:256
|
作者
MCGINNIES, E
WARD, CD
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D O I
10.1177/014616728063023
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
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页码:467 / 472
页数:6
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