FLEXIBLE ADJUSTMENT OF HOTEL FACILITIES TO MARKET DEMAND

Accommodation tourist industry is characterized by high variability. For this category of services not only the location is crucial- that does not change, but also the standard, prices and seasonality of services. In the recent years, leisure centers performing functions only during the summer time have seen the possibility to extend their activities beyond the sum mer months. The reasons for this are the local investments requiring qualified staff which comes from different parts of the country, Europe and the world while creating demand for accommodations. To meet the possible demand needs and to adapt to cold season, performing thermo-modernization works is necessary. In order to find the best solution and answer those needs, ana lysis of the profitability of the investments in a chosen holiday resort was carried out. The article presents the results of the ana lysis based on the payback period, LCC analysis and assessment of the investments risk.