IMPROVEMENTS IN MEANS-END CHAIN ANALYSIS - USING GRAPH-THEORY AND CORRESPONDENCE-ANALYSIS

被引：0
|
作者：
VALETTEFLORENCE, P
RAPACCHI, B
机构：
[1] UNIV GRENOBLE 1,ACAD COMP CTR,F-38041 GRENOBLE,FRANCE
[2] UNIV GRENOBLE 1,DEPT STAT,F-38041 GRENOBLE,FRANCE
来源：
JOURNAL OF ADVERTISING RESEARCH | 1991年 / 31卷 / 01期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：30 / 45
页数：16
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