IMPROVEMENTS IN MEANS-END CHAIN ANALYSIS - USING GRAPH-THEORY AND CORRESPONDENCE-ANALYSIS

被引：0

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作者：

VALETTEFLORENCE, P

RAPACCHI, B

机构：

[1] UNIV GRENOBLE 1,ACAD COMP CTR,F-38041 GRENOBLE,FRANCE

[2] UNIV GRENOBLE 1,DEPT STAT,F-38041 GRENOBLE,FRANCE

来源：

JOURNAL OF ADVERTISING RESEARCH | 1991年 / 31卷 / 01期

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D O I：

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中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：30 / 45

页数：16

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