MARKETING-RESEARCH - APPLICATIONS, PROCEDURES AND CASES - ALEVIZOS,J

被引：0

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作者：

LEONHARD, DL

机构：

来源：

JOURNAL OF MARKETING | 1959年 / 24卷 / 02期

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D O I：

10.2307/1248864

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：120 / 121

页数：2

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