Management by Values - a strategic dimension

This article presents the strategic aspects of the Management by Values concept. The author tries to prove that implementation of this concept in an organization helps to form a stable and competitive organizational culture, which is accepted by the organization's members. MBV can be defined as a philosophy and practice of management, linking the basic values of the organization with its strategic objectives. It has been assumed that leadership has always been connected with human values. The role of the leader is to manage the organization consistently with its strategic objectives and basic values. This requires that a system of values be created, which members of the organization will adhere to in their work. By making the strategic vision "more human", the organization can not only survive but also ensure growth with the optimal financial result, using the personal involvement of its internal and external stakeholders.