Research on the Influence of E-commerce Platform to Agricultural Logistics: An Empirical Analysis based on Agricultural Product Marketing

Along with the rapid development of information technology, the traditional agricultural products sales model is facing a huge challenge. Agricultural products E-commerce platform, which carries three layers service functions, one is its most basic functions, which provides an information exchange, online payment, logistics transportation and sales activity; second is intermediate function, it can provide financial analysis, market research and business plan; the final advanced features, it strongly promoted the related subsidiary industry and service industry. In this paper, we make empirical analysis about the factors that influence the agricultural logistics economy, the result shows that agricultural prices, logistics time, product quality, service level, credibility, spending habits, profits and operating capital are the key factors that will affect the agricultural product marketing.