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EMPIRICAL GENERALIZATIONS, THEORY, AND METHOD

被引：62
|
作者：
EHRENBERG, ASC
机构：
来源：
MARKETING SCIENCE | 1995年 / 14卷 / 03期
关键词：
REPEAT RATES; PRICE ELASTICITIES; MANY SETS OF DATA; DIFFERENTIATED REPLICATIONS;
D O I：
10.1287/mksc.14.3.G20
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Should we judge empirical generalisations as mere regularities, separately from theory? The paper argues that this may bring out the links with theory better and gives illustrative examples. It also notes how in pursuing empirical generalisability more explicitly, we will have to shift how we design and analyse our studies.
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页码：G20 / G28
页数：9
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