The Marketing Communication in the Clothing Industry in Slovenia

This article presents the part of marketing communication research in the clothing industry in Slovenia. The aim of our research was how our textile company's used marketing communication mix for promotion products and brands. The research confirms that the structure of marketing communications mix in the sample of clothing industry in Slovenia doesn't deviate from the one, proposed the eminent authors from this field in the world. The research found that advertising is one of the most important instruments of marketing communications mix in the clothing industry in Slovenia. Also important are personal selling and sales promotion as well as public relations. However, Slovenian textile company's haven't enough own brand name for promotion at domestic and foreign markets. It should be emphasized that a collection of quality and fashionably designed clothes, appropriate prices of products and appropriate distribution are the preliminary condition for functional marketing communication contributing to an efficient company.