RETAILING ADVERTISING COPY - HOW, WHAT, WHY - OCKO,JY

被引：0
|
作者：
LEBOWITZ, CF [1 ]
机构：
[1] NYU, NEW YORK, NY USA
来源：
JOURNAL OF RETAILING | 1972年 / 48卷 / 01期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：82 / 83
页数：2
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