RETAILING ADVERTISING COPY - HOW, WHAT, WHY - OCKO,JY

被引：0

|

作者：

LEBOWITZ, CF ^{[1
]}

机构：

[1] NYU, NEW YORK, NY USA

来源：

JOURNAL OF RETAILING | 1972年 / 48卷 / 01期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：82 / 83

页数：2

相关论文

共 50 条

[1] SPECIALTY STORE AND ITS ADVERTISING - HOW TO PLAN IT HOW TO CREATE IT HOW TO IMPROVE IT - OCKO,JY AND ROSENBLUM,ML
LEBOWITZ, CF
[J]. JOURNAL OF RETAILING, 1977, 52 (04) : 79 - 80
[2] ADVERTISING - WHY, WHAT, AND HOW
EMERY, J
[J]. JOURNAL OF CATARACT AND REFRACTIVE SURGERY, 1989, 15 (03): : 251 - 252
[3] CORPORATE ADVERTISING (THE WHAT, THE WHY, AND THE HOW) - GARBETT,TF
BAER, SH
[J]. PUBLIC RELATIONS REVIEW, 1981, 7 (02) : 60 - 61
[4] HOW TO WRITE ADVERTISING COPY THAT SELLS
Ray, Royal H.
[J]. JOURNALISM QUARTERLY, 1950, 27 (04): : 453 - 454
[5] HOW TO WRITE ADVERTISING COPY THAT SELLS
Doremus, William L.
[J]. JOURNAL OF MARKETING, 1951, 15 (03): : 378 - 379
[6] HOW ADVERTISING IS WRITTEN AND WHY
Gamble, Frederic R.
[J]. JOURNALISM QUARTERLY, 1945, 22 (03): : 280 - 280
[7] How Advertising Is Written - and Why
不详
[J]. LIBRARY JOURNAL, 1945, 70 (10) : 490 - 490
[8] What sticks: Why most advertising fails and how to guarantee yours succeeds
Plummer, Joseph T.
[J]. JOURNAL OF ADVERTISING RESEARCH, 2006, 46 (04) : 469 - 470
[9] Smart technologies for retailing: who, what, where and why
Vadruccio, Roberta
Seghezzi, Arianna
Tumino, Angela
[J]. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 2024, 52 (13) : 79 - 102
[10] Educating, informing, and advertising: How and why?
Kupfer, S
[J]. MOUNT SINAI JOURNAL OF MEDICINE, 2001, 68 (03): : 203 - 204

← 1 2 3 4 5 →