Luxury markets and premium pricing

被引：0
|
作者：
Yeoman, Ian [1 ]
McMahon-Beattie, Una [2 ]
机构：
[1] VisitScotland, Ocean Point One,94 Ocean Dr, Edinburgh EH6 6JH, Midlothian, Scotland
[2] Univ Ulster, Mkt, Coleraine, Londonderry, North Ireland
来源：
JOURNAL OF REVENUE AND PRICING MANAGEMENT | 2006年 / 4卷 / 04期
关键词：
premium pricing; luxury; marketing;
D O I：
10.1057/palgrave.rpm.5170155
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
The world is getting richer and the consumer has more real disposable income. This phenomenon is being repeated all over the world, whether in China or the USA. This means that consumers are trading up for products that meet their aspiration needs and trading down for products which they perceive as commodities. This paper addresses the issue of the luxurification of society and how organisations are using premium pricing effectively through a series of case studies.
引用
收藏
页码：319 / 328
页数：10
相关论文
共 50 条
  • [21] Bangladesh targets premium suit markets
    Kamal, Raihana Sayeeda
    [J]. Twist, 2022, (119): : 22 - 23
  • [22] PREMIUM RESIN SET FOR VOLUME MARKETS
    WOOD, AS
    [J]. MODERN PLASTICS, 1974, 51 (12): : 54 - 56
  • [23] Consumers' luxury value perception in the Brazilian premium beer market
    Thome, Karim Marini
    Pinho, Guilherme da Mata
    Fonseca, Daiane Pereira
    Pirangy Soares, Ariel Barros
    [J]. INTERNATIONAL JOURNAL OF WINE BUSINESS RESEARCH, 2016, 28 (04) : 369 - 386
  • [24] Rationalizing the value premium in emerging markets
    Ebrahim, M. Shahid
    Girma, Sourafel
    Shah, M. Eskandar
    Williams, Jonathan
    [J]. JOURNAL OF INTERNATIONAL FINANCIAL MARKETS INSTITUTIONS & MONEY, 2014, 29 : 51 - 70
  • [25] The skewness risk premium in currency markets
    Broll, Michael
    [J]. ECONOMIC MODELLING, 2016, 58 : 494 - 511
  • [26] Social pricing of luxury products in a distribution channel
    Gao, Yuetao
    Liu, Shaoxuan
    Shen, Bo
    Tan, Yinliang
    [J]. PRODUCTION AND OPERATIONS MANAGEMENT, 2023,
  • [27] Pricing in electricity markets
    Salerian, J
    Gregan, T
    Stevens, A
    [J]. JOURNAL OF POLICY MODELING, 2000, 22 (07) : 859 - 893
  • [28] Pricing in Microinsurance Markets
    Biener, Christian
    [J]. WORLD DEVELOPMENT, 2013, 41 : 132 - 144
  • [29] Cloud Pricing and Markets
    Weinman, Joe
    [J]. IEEE CLOUD COMPUTING, 2015, 2 (01): : 10 - 13
  • [30] Pricing for global markets
    Cavusgil, ST
    [J]. COLUMBIA JOURNAL OF WORLD BUSINESS, 1996, 31 (04): : 66 - 78
12345