Luxury markets and premium pricing

被引：0
|
作者：
Yeoman, Ian [1 ]
McMahon-Beattie, Una [2 ]
机构：
[1] VisitScotland, Ocean Point One,94 Ocean Dr, Edinburgh EH6 6JH, Midlothian, Scotland
[2] Univ Ulster, Mkt, Coleraine, Londonderry, North Ireland
来源：
JOURNAL OF REVENUE AND PRICING MANAGEMENT | 2006年 / 4卷 / 04期
关键词：
premium pricing; luxury; marketing;
D O I：
10.1057/palgrave.rpm.5170155
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
The world is getting richer and the consumer has more real disposable income. This phenomenon is being repeated all over the world, whether in China or the USA. This means that consumers are trading up for products that meet their aspiration needs and trading down for products which they perceive as commodities. This paper addresses the issue of the luxurification of society and how organisations are using premium pricing effectively through a series of case studies.
引用
收藏
页码：319 / 328
页数：10
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