CONJOINT RELIABILITY-MEASURES

被引：2

作者：

WITTINK, DR

REIBSTEIN, DJ

BOULDING, W

BATESON, JEG

WALSH, JW

机构：

[1] UNIV PENN, PHILADELPHIA, PA 19104 USA

[2] DUKE UNIV, DURHAM, NC 27706 USA

[3] LONDON GRAD SCH BUSINESS STUDIES, LONDON, ENGLAND

来源：

MARKETING SCIENCE | 1989年 / 8卷 / 04期

关键词：

D O I：

10.1287/mksc.8.4.371

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

下载

页码：371 / 374

页数：4

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