A USER-ORIENTED MODEL FOR SALES FORCE SIZE, PRODUCT, AND MARKET ALLOCATION DECISIONS

被引：27
|
作者：
LODISH, LM
机构：
来源：
JOURNAL OF MARKETING | 1980年 / 44卷 / 03期
关键词：
D O I：
10.2307/1251113
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：70 / 78
页数：9
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