Celebrity Culture and the Obama Brand

被引：1
|
作者：
Hedges, Christopher [1 ]
机构：
[1] Starr King Sch Ministry, Berkeley, CA 94709 USA
来源：
TIKKUN | 2010年 / 25卷 / 01期
关键词：
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
引用
下载
收藏
页码：33 / +
页数：20
相关论文
共 50 条
  • [31] Celebrity Endorsement and Self-Brand Connections
    Escalas, Jennifer Edson
    Bettman, James R.
    ADVANCES IN CONSUMER RESEARCH, VOL XXXVI, 2009, 36 : 45 - 48
  • [32] Brand evaluations in sponsorship versus celebrity endorsement
    Schnittka, Oliver
    Hofmann, Julian
    Johnen, Marius
    Erfgen, Carsten
    Rezvani, Zeinab
    INTERNATIONAL JOURNAL OF MARKET RESEARCH, 2023, 65 (01) : 126 - 144
  • [33] Consumer values of corporate and celebrity brand associations
    Ilicic, Jasmina
    Webster, Cynthia M.
    QUALITATIVE MARKET RESEARCH, 2015, 18 (02): : 164 - 187
  • [34] Brand Aid: Values, Consumption, and Celebrity Mediation
    Richey, Lisa Ann
    Ponte, Stefano
    INTERNATIONAL POLITICAL SOCIOLOGY, 2013, 7 (01) : 107 - 111
  • [35] CELEBRITY PORTFOLIO EFFECTS ON CONSUMER BRAND EVALUATIONS
    Yu, Max
    Pappu, Ravi
    LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING, 2016, : 736 - 736
  • [36] Celebrity manufacture theory: Revisiting the theorization of celebrity culture
    Matusitz, Jonathan
    Simi, Demi
    EMPEDOCLES-EUROPEAN JOURNAL FOR THE PHILOSOPHY OF COMMUNICATION, 2021, 12 (02) : 129 - 144
  • [37] Brand trait transference: When celebrity endorsers acquire brand personality traits
    Arsena, Ashley
    Silvera, David H.
    Pandelaere, Mario
    JOURNAL OF BUSINESS RESEARCH, 2014, 67 (07) : 1537 - 1543
  • [38] The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand
    Reimann, Olivier
    Wagner, Udo
    Reisinger, Heribert
    ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING, 2017, : 55 - 63
  • [39] Being True to Oneself: Investigating Celebrity Brand Authenticity
    Ilicic, Jasmina
    Webster, Cynthia M.
    PSYCHOLOGY & MARKETING, 2016, 33 (06) : 410 - 420
  • [40] CELEBRITY SPOKESPERSON AND BRAND CONGRUENCE - AN ASSESSMENT OF RECALL AND AFFECT
    MISRA, S
    BEATTY, SE
    JOURNAL OF BUSINESS RESEARCH, 1990, 21 (02) : 159 - 173
12345