SUCCESS FACTORS IN PRODUCT INNOVATION

被引：251
|
作者：
COOPER, RG
KLEINSCHMIDT, EJ
机构：
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1987年 / 16卷 / 03期
关键词：
D O I：
10.1016/0019-8501(87)90029-0
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：215 / 223
页数：9
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