MULTINATIONAL PRODUCT PLANNING - STRATEGIC ALTERNATIVES

被引：56

作者：

KEEGAN, WJ ^{[1
]}

机构：

[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY

来源：

JOURNAL OF MARKETING | 1969年 / 33卷 / 01期

关键词：

D O I：

10.2307/1248747

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：58 / 62

页数：5

共 50 条

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