DETERMINANTS OF ENTREPRENEURIAL BUSINESS RELATIONSHIP SUCCESS

被引：0

作者：

Rahatullah, Muhammad Khan ^{[1
]}

Raeside, Robert ^{[2
]}

机构：

[1] Effat Univ, Jeddah 21478, Saudi Arabia

[2] Edinburgh Napier Univ, Edinburgh, Midlothian, Scotland

来源：

INTERNATIONAL JOURNAL OF BUSINESS AND SOCIETY | 2015年 / 16卷 / 01期

关键词：

Entrepreneurial Business; Business-to-Business Relationships; Franchising; Trust and Commitment;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The business development literature illustrates the importance of relationships on achieving targets and ensuring the sustainability of enterprises. In this paper the sphere of franchising which is essentially an entrepreneurial business is used to link measures of business relationships in the domains of trust, credibility, commitment, integrity, confidence and trust to the success of the business. It is found that irrespective of size and age of the franchise and business sector of operation that these relationships are important determinants of success. Although they do not act directly to enhance the prospect of success it is via their interactions that success arises.

引用

页码：1 / 18

页数：18

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