共 50 条
- [1] INTRODUCING THE MARKETING CHANNEL TO PRICE THEORY [J]. JOURNAL OF MARKETING, 1964, 28 (03) : 29 - 33
- [4] MARKETING THEORY APPLIED TO PRICE-DISCRIMINATION IN JOURNALS [J]. JOURNAL OF ACADEMIC LIBRARIANSHIP, 1991, 16 (06): : 348 - 351
- [5] GROUNDED THEORY AND QUALITATIVE RESEARCH IN COMMUNICATION AND MARKETING [J]. REVISTA ICONO 14-REVISTA CIENTIFICA DE COMUNICACION Y TECNOLOGIAS, 2010, 8 (02): : 203 - 213
- [7] COST CALCULATION, MARKETING AND PRICE FORMATION - MARKETING FOR BUSINESS ENTERPRISES ON THE BASIS OF THE PRICE THEORY AND BUSINESS ADMINISTRATION - REPRINTING, WITH A NEW INTRODUCTION ON THE DEVELOPMENT OF THE MODERN PRICE THEORY - GERMAN - MOLLER,H [J]. GERMAN ECONOMIC REVIEW, 1963, 1 (01): : 34 - 35
- [8] PRICE AS AN INTEGRATED MARKETING COMMUNICATION TOOL IN PROMOTING THE CONSUMPTION OF SUSTAINABLE PRODUCTS [J]. CBU INTERNATIONAL CONFERENCE PROCEEDINGS 2018: INNOVATIONS IN SCIENCE AND EDUCATION, 2018, 6 : 62 - 68
- [9] PRICE AND MARKETING THEORY - INTRODUCTION TO MICROECONOMICS - DUTCH - GOEDHART,LJM [J]. ECONOMIST, 1972, 120 (02): : 180 - 181