GROUNDED THEORY AND QUALITATIVE RESEARCH IN COMMUNICATION AND MARKETING

被引：0

作者：

Soler Pujals, Pere ^{[1
]}

Fernandez Gomez, Betsaida ^{[2
]}

机构：

[1] Univ Autonoma Barcelona, Urgel,280 Sobretico,2a, E-08036 Barcelona, Spain

[2] Univ Autonoma Barcelona, ES-08150 Barcelona, Spain

来源：

REVISTA ICONO 14-REVISTA CIENTIFICA DE COMUNICACION Y TECNOLOGIAS | 2010年 / 8卷 / 02期

关键词：

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：203 / 213

页数：11

共 50 条

[1] Grounded theory, ethnography and phenomenology A comparative analysis of three qualitative strategies for marketing research
Goulding, Christina
[J]. EUROPEAN JOURNAL OF MARKETING, 2005, 39 (3-4) : 294 - 308
[2] Working on grounded theory in qualitative research
Tizik, Miroslav
Kusa, Zuzana
[J]. SOCIOLOGIA, 2023, 55 (01): : 142 - 148
[3] Teaching Qualitative Research: Versions of Grounded Theory
Carlin, Andrew P.
Kim, Younhee H.
[J]. GROUNDED THEORY REVIEW, 2019, 18 (01): : 29 - 43
[4] QUALITATIVE METHODOLOGY AND GROUNDED THEORY IN PROPERTY RESEARCH
Levy, Deborah
[J]. PACIFIC RIM PROPERTY RESEARCH JOURNAL, 2006, 12 (04) : 369 - 388
[5] Grounded theory methods and qualitative family research
LaRossa, R
[J]. JOURNAL OF MARRIAGE AND FAMILY, 2005, 67 (04) : 837 - 857
[6] New directions in qualitative research and grounded theory
Clarke, AE
[J]. GESUNDHEITSWESEN, 2001, 63 (8-9) : A83 - A83
[7] Qualitative sales research: an exposition of grounded theory
Johnson, Jeff
[J]. JOURNAL OF PERSONAL SELLING & SALES MANAGEMENT, 2015, 35 (03) : 262 - 273
[8] Quantitative and Qualitative Studies in Communication and Marketing Research
Remondes, Jorge
[J]. INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, 2022, 10 (19): : 1 - 4
[9] Qualitative research - Grounded theory, mixed methods, and action research
Lingard, Lorelei
Albert, Mathieu
Levinson, Wendy
[J]. BMJ-BRITISH MEDICAL JOURNAL, 2008, 337 (7667):
[10] Editorial for special section: Grounded theory in qualitative research
Fleet, Doreen
Reeves, Andrew
Taylor, Paul
Gabriel, Lynne
[J]. COUNSELLING & PSYCHOTHERAPY RESEARCH, 2023, 23 (04): : 871 - 873

← 1 2 3 4 5 →