THE PRESENCE OF THE WORD IN TV-ADVERTISING

被引:0
|
作者
ROSEN, J
机构
来源
ET CETERA | 1987年 / 44卷 / 02期
关键词
D O I
暂无
中图分类号
J [艺术];
学科分类号
13 ; 1301 ;
摘要
引用
收藏
页码:152 / 154
页数:3
相关论文
共 50 条
  • [41] TV ADVERTISING IS INJURIOUS TO YOUR
    GOLDOFF, AC
    SOCIAL POLICY, 1976, 7 (01) : 26 - 31
  • [42] Understanding programmatic TV advertising
    Malthouse, Edward C.
    Maslowska, Ewa
    Franks, Judy U.
    INTERNATIONAL JOURNAL OF ADVERTISING, 2018, 37 (05) : 769 - 784
  • [43] ADVERTISING IN A WORD, OR A NUMBER
    COOK, WA
    JOURNAL OF ADVERTISING RESEARCH, 1989, 29 (03) : 7 - 8
  • [44] ADVERTISING WORD PLAY
    MOORE, DW
    MOORE, SA
    JOURNAL OF READING, 1983, 26 (04): : 360 - 361
  • [45] MEDIA BEHAVIOUR OF PRESCHOOL CHILDREN: TV AND TV ADVERTISING VIEWING
    Zumrova, Kristyna
    Gunina, Daria
    Novak, Michal
    CASOPIS ZA EKONOMIJU I TRZISNE KOMUNIKACIJE, 2020, 10 (02): : 530 - 541
  • [46] Optimization of Budget Allocation for TV Advertising
    Ichikawa, Kohei
    Yada, Katsutoshi
    Nakachi, Namiko
    Washio, Takashi
    KNOWLEDGE-BASED AND INTELLIGENT INFORMATION AND ENGINEERING SYSTEMS, PT II, PROCEEDINGS, 2009, 5712 : 270 - +
  • [47] The Impact of TV Advertising on Brand Credibility
    Kicova, Eva
    Bartosova, Viera
    Popp, Jozsef
    ADVANCES IN CROSS-SECTION DATA METHODS IN APPLIED ECONOMIC RESEARCH, ICOAE 2019, 2020, : 605 - 614
  • [48] Billboard advertising detection in sport TV
    Cai, GC
    Chen, LM
    Li, JC
    SEVENTH INTERNATIONAL SYMPOSIUM ON SIGNAL PROCESSING AND ITS APPLICATIONS, VOL 1, PROCEEDINGS, 2003, : 537 - 540
  • [49] The Effect of Content on Zapping in TV Advertising
    Becker, Maren
    Scholdra, Thomas P.
    Berkmann, Manuel
    Reinartz, Werner J.
    JOURNAL OF MARKETING, 2023, 87 (02) : 275 - 297
  • [50] Effects of TV advertising on keyword search
    Joo, Mingyu
    Wilbur, Kenneth C.
    Zhu, Yi
    INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2016, 33 (03) : 508 - 523