The Effect of Internal Marketing on Work Engagement of Academic Staff in Higher Educational Institutions

被引：3
|
作者：
Yildiz, Suleyman M. [1 ]
机构：
[1] Mugla Sitki Kocman Univ, Fac Sport Sci, Mugla, Turkey
来源：
INTERNATIONAL JOURNAL OF EDUCATIONAL SCIENCES | 2016年 / 13卷 / 02期
关键词：
Higher Education; Internal Customer; Work Engagement;
D O I：
10.1080/09751122.2016.11890449
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
Due to their important roles in organizational success, internal marketing and work engagement have become more interesting subjects among researchers. However, empirical research is limited in the literature, and the relationship between these two variables in higher education institutions is not clear. Hence, the purpose of this study was to examine the effect of internal marketing on work engagement of academic staff in higher educational institutions. The data for the study was collected from academic staff who worked in the school of sport sciences in Turkey. The findings showed a statistically significant positive effect of internal marketing on work engagement. As a result, this study revealed that internal marketing is an effective tool for work engagement of academic staff.
引用
收藏
页码：152 / 158
页数：7
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