SUCCESSFUL RADIO AND TELEVISION ADVERTISING

被引：0

|

作者：

Lockley, Lawrence C.

机构：

来源：

JOURNAL OF MARKETING | 1951年 / 16卷 / 02期

关键词：

D O I：

10.2307/1247647

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：235 / 236

页数：2

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