SUCCESSFUL TELEVISION AND RADIO ADVERTISING - SEEHAFER,GF, LAEMMAR,JWW

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作者：

GROSS, M

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来源：

JOURNAL OF MARKETING | 1960年 / 24卷 / 03期

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D O I：

10.2307/1248718

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：111 / 112

页数：2

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[1] SUCCESSFUL TELEVISION AND RADIO ADVERTISING - SEEHAFER,G, LAEMMAR,J
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[2] Successful Radio and Television Advertising
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[3] SUCCESSFUL RADIO AND TELEVISION ADVERTISING
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[5] SUCCESSFUL RADIO AND TELEVISION ADVERTISING
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[6] PORTRAYAL OF PHYSICIANS IN TELEVISION AND RADIO ADVERTISING
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[J]. JAMA-JOURNAL OF THE AMERICAN MEDICAL ASSOCIATION, 1953, 152 (09): : 822 - 822
[7] THE ADVERTISING AGENCY LAWYER IN RADIO AND TELEVISION
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[9] LEGAL MONOGRAPHS ON BROADCASTING .4. ADVERTISING ON RADIO AND TELEVISION
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[J]. JOURNALISM QUARTERLY, 1967, 44 (03): : 577 - 578
[10] EFFECTS OF A TELEVISION AND RADIO ADVERTISING BAN - A STUDY OF THE CIGARETTE INDUSTRY
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