THE RELATIONSHIP BETWEEN PERCEIVED AND OBJECTIVE PRICE-QUALITY

被引：181
|
作者：
LICHTENSTEIN, DR [1 ]
BURTON, S [1 ]
机构：
[1] LOUISIANA STATE UNIV,MKT,BATON ROUGE,LA 70803
来源：
JOURNAL OF MARKETING RESEARCH | 1989年 / 26卷 / 04期
关键词：
D O I：
10.2307/3172763
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：429 / 443
页数：15
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