THE RELATIONSHIP BETWEEN PERCEIVED AND OBJECTIVE PRICE-QUALITY

被引：181

|

作者：

LICHTENSTEIN, DR ^{[1
]}

BURTON, S ^{[1
]}

机构：

[1] LOUISIANA STATE UNIV,MKT,BATON ROUGE,LA 70803

来源：

JOURNAL OF MARKETING RESEARCH | 1989年 / 26卷 / 04期

关键词：

D O I：

10.2307/3172763

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：429 / 443

页数：15

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