ACADEMIC ATTITUDES TOWARD ADVERTISING

被引：0
|
作者：
不详
机构：
来源：
JOURNAL OF MARKETING | 1937年 / 2卷 / 01期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：89 / 89
页数：1
相关论文
共 50 条
  • [31] Attitudes toward advertising and price competition in the press industry
    Gabszewicz, JJ
    Laussel, D
    Sonnac, N
    [J]. ECONOMICS OF ART AND CULTURE, 2004, 260 : 61 - 74
  • [32] Q-ANALYSIS OF VALUES AND ATTITUDES TOWARD ADVERTISING
    LARKIN, EF
    [J]. JOURNALISM QUARTERLY, 1971, 48 (01): : 68 - 72
  • [33] RESEARCH ON ATTITUDES OF PROFESSIONALS TOWARD ADVERTISING - A METHODOLOGICAL CAVEAT
    KALDENBERG, DO
    BECKER, BW
    [J]. JOURNAL OF ADVERTISING RESEARCH, 1990, 30 (03) : 17 - 23
  • [34] THE ATTITUDES OF CONSUMERS TOWARD DIRECT ADVERTISING OF PRESCRIPTION DRUGS
    MORRIS, LA
    BRINBERG, D
    KLIMBERG, R
    RIVERA, C
    MILLSTEIN, LG
    [J]. PUBLIC HEALTH REPORTS, 1986, 101 (01) : 82 - 89
  • [35] INTERRELATIONSHIPS AMONG ATTITUDES TOWARD ACADEMIC SUBJECTS
    DALY, JA
    BELL, RA
    KORINEK, J
    [J]. CONTEMPORARY EDUCATIONAL PSYCHOLOGY, 1987, 12 (02) : 147 - 155
  • [36] Korean teachers' attitudes toward academic brilliance
    Lee, SY
    Cramond, B
    Lee, J
    [J]. GIFTED CHILD QUARTERLY, 2004, 48 (01) : 42 - 53
  • [37] THE ATTITUDES OF ACADEMIC LIBRARIANS TOWARD DISABLED PERSONS
    DEQUIN, HC
    SCHILLING, I
    HUANG, S
    [J]. JOURNAL OF ACADEMIC LIBRARIANSHIP, 1988, 14 (01): : 28 - 31
  • [38] How do motives affect attitudes and behaviors toward internet advertising and Facebook advertising?
    Celebi, Serra Inci
    [J]. COMPUTERS IN HUMAN BEHAVIOR, 2015, 51 : 312 - 324
  • [39] PROFESSIONALS ATTITUDES TOWARD ADVERTISING - A STUDY OF ACCOUNTANTS, DENTISTS AND LAWYERS
    BULLARD, JH
    SNIZEK, WE
    [J]. SOCIOLOGICAL SPECTRUM, 1986, 6 (03) : 307 - 318
  • [40] Disentangling the impact of temperature on consumers' attitudes toward nostalgic advertising
    Yang, Qiang
    Lin, Yanqing
    Li, Hongxiu
    Huo, Jiale
    [J]. INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 2023, 47 (01) : 136 - 154
12345