THE FUTURE OF RESEARCH IN MARKETING - MARKETING SCIENCE

被引：48

|

作者：

BASS, FM

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1993年 / 30卷 / 01期

关键词：

D O I：

10.2307/3172509

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：1 / 6

页数：6

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