STUDY CONCERNING THE BUYING BEHAVIOUR FOR THE AGROALIMENTARY PRODUCTS

After the entrance on the romanian market of the first hypermarket in 1996, large store-networks progresively replaced small stores, wich didn't handled the competition, and caused large mutations on the pathway between producers and consumers. It is obvious the change in consuming behaviour but the purpose of this article is to identify and prioritize the reasons consumers choose a form of trade. The present study is the result of a controlled poll conducted in order to identify consumer behavior of food products. The investigation was conducted on a sample of 450 people, based on a questionnaire containing 13 questions and highlights the consumer orientation toward food markets or supermarkets, which determine the choice of the quantities of products purchased on a shopping session and the factors determining the choice of a product There are also pursued the consequences for producers of agricultural products. It also presents the results of what happened with the food market near the respondent.