Model-Based Decision Support for the Customer-Specific Configuration of Value Bundles

被引：0

作者：

Becker, Joerg ^{[1
]}

Beverungen, Daniel ^{[1
]}

Knackstedt, Ralf ^{[1
]}

Mueller, Oliver ^{[1
]}

机构：

[1] Univ Munster, European Res Ctr Informat Syst, Leonardo Campus 3, D-48149 Munster, Germany

来源：

ENTERPRISE MODELLING AND INFORMATION SYSTEMS ARCHITECTURES-AN INTERNATIONAL JOURNAL | 2009年 / 4卷 / 01期

关键词：

D O I：

暂无

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

Customers in B2B as well as B2C markets increasingly demand integrated problem solutions from their suppliers, comprising both physical artefacts (products) and services. Applying a mixed bundling strategy to offer such value bundles to customers foremost requires a sound configuration and economic calculation of value propositions, based on previously defined modules of products and services. In this paper, a modelling language is introduced to describe the function and structure of such modules, as well as to calculate the economic consequences of value propositions on a customer-individual level. The proposed modelling language has been embedded into a software tool to evaluate its utility regarding the customization and offering of integrated value bundles to customers.

引用

页码：26 / 38

页数：13

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