Model-Based Decision Support for the Customer-Specific Configuration of Value Bundles

被引：0
|
作者：
Becker, Joerg [1 ]
Beverungen, Daniel [1 ]
Knackstedt, Ralf [1 ]
Mueller, Oliver [1 ]
机构：
[1] Univ Munster, European Res Ctr Informat Syst, Leonardo Campus 3, D-48149 Munster, Germany
来源：
ENTERPRISE MODELLING AND INFORMATION SYSTEMS ARCHITECTURES-AN INTERNATIONAL JOURNAL | 2009年 / 4卷 / 01期
关键词：
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
Customers in B2B as well as B2C markets increasingly demand integrated problem solutions from their suppliers, comprising both physical artefacts (products) and services. Applying a mixed bundling strategy to offer such value bundles to customers foremost requires a sound configuration and economic calculation of value propositions, based on previously defined modules of products and services. In this paper, a modelling language is introduced to describe the function and structure of such modules, as well as to calculate the economic consequences of value propositions on a customer-individual level. The proposed modelling language has been embedded into a software tool to evaluate its utility regarding the customization and offering of integrated value bundles to customers.
引用
收藏
页码：26 / 38
页数：13
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