THE PERFORMANCE OF THE FIRMS MARKETING ACTIVITIES BY CONSUMERS

被引：0

|

作者：

MCNEAL, JU

机构：

来源：

MANAGEMENT DECISION | 1980年 / 18卷 / 05期

关键词：

D O I：

10.1108/eb001246

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：270 / 275

页数：6

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