THE PERFORMANCE OF THE FIRMS MARKETING ACTIVITIES BY CONSUMERS

被引：0

|

作者：

MCNEAL, JU

机构：

来源：

MANAGEMENT DECISION | 1980年 / 18卷 / 05期

关键词：

D O I：

10.1108/eb001246

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：270 / 275

页数：6

相关论文

共 50 条

[1] Conceptualizing ephemerality in online marketing communication for consumers and firms
Wakefield, Lane
[J]. EUROPEAN JOURNAL OF MARKETING, 2024, 58 (06) : 1437 - 1462
[2] MARKETING PERFORMANCE MEASUREMENT: MARKETING METRICS IN TURKISH FIRMS
Hacioglu, Gungor
Gok, Osman
[J]. JOURNAL OF BUSINESS ECONOMICS AND MANAGEMENT, 2013, 14 : S413 - S432
[3] Marketing activities and performance - A comparison of the Internet-based and traditional small firms in Taiwan
Siu, WS
[J]. INDUSTRIAL MARKETING MANAGEMENT, 2002, 31 (02) : 177 - 188
[4] Dispersion of marketing activities in business-to-business firms
Blachetta, Marie
Kleinaltenkamp, Michael
[J]. JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 2019, 34 (06) : 1160 - 1170
[5] Marketing and performance in small firms: the role of networking
McCartan, Aodheen
[J]. JOURNAL OF RESEARCH IN MARKETING AND ENTREPRENEURSHIP, 2023, 25 (01) : 150 - 182
[6] Export marketing performance: A study of Thailand firms
Julian, CC
[J]. JOURNAL OF SMALL BUSINESS MANAGEMENT, 2003, 41 (02) : 213 - 221
[7] Marketing culture and performance in UK service firms
Appiah-Adu, K
Singh, S
[J]. SERVICE INDUSTRIES JOURNAL, 1999, 19 (01): : 152 - 170
[8] Marketing spending and aftermarket performance of IPO firms
Fine, Monica B.
Gleason, Kimberly
Mullen, Michael
[J]. MARKETING INTELLIGENCE & PLANNING, 2017, 35 (04) : 560 - 576
[9] The role of marketing in new ventures: How marketing activities should be organized in firms' infancy
Fuerst, Andreas
Gabrielsson, Mika
Gabrielsson, Peter
Prigge, Jana-Kristin
[J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2023, 51 (05) : 966 - 989
[10] The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy
Andreas Fürst
Mika Gabrielsson
Peter Gabrielsson
Jana-Kristin Prigge
[J]. Journal of the Academy of Marketing Science, 2023, 51 : 966 - 989

← 1 2 3 4 5 →