By sustainable communication: the possible and necessary strategic appropriations of the media by social movements as sources of news

Thinking communicative processes as from the complexity is realizing the solidarity between contradictory parts of the same field and in interaction with other social fields. This assigns a multidimensional aspect to the whole social reality. Within these conditions we propose an approximation of the antroposocial reality. In this article we tackle the theory of the social fields to think the interaction between the midia and the social movements. We characterize the midiatic field to reflect upon the public space midiatized, its emancipatory and instrumentalist pontentials. In addition, we immerse in the productive logics of the journalistic field to understand how the contemporarian social movements - positioned as journalistic sources- can take advantage of the midiatic gaps to give visibilty to their agendas, inserting them into the midia diaries.