Strategic Model Canvas: A Proposed Tool for Optimizing Strategic Planning

Strategic Planning has become a widespread practice within organizations, including private, public, for-profit or nonprofit ones. Despite its proven use, some authors question the practicality and efficiency of this process, claiming that the process in question does not stimulate strategic thinking, due to its analytical approach. Hence, this article proposes a tool, inspired by the Business Model Canvas, that makes the strategic visualization simpler, using design thinking concepts to stimulate strategic thinking, creating a process which was denominated as Strategic Modeling by its authors. The presented tool was titled Strategic Model Canvas and was employed, through a case study, in a large organization wich had strategic planning in the execution phase, thus demonstrating its practical use and enabling other organizations to test it. As a conclusion, it was verified that the tool made it easier to visualize the organizational strategy, since it was possible to perceive gaps not yet identified in the strategic modeling of the organization in which the case study was carried out. Nevertheless, it was also verified that the proposed tool can present a better result if combined with other strategic tools.