Semiotics of the commodity: an introduction to the political economy of the sign

被引:0
|
作者
Dantas, Marcos [1 ,2 ]
机构
[1] Univ Fed Rio de Janeiro, PPGCOM ECO, Rio de Janeiro, Brazil
[2] IBICT, PPGCI ECO, Rio De Janeiro, Brazil
来源
EPTIC | 2018年 / 20卷 / 01期
关键词
value; sign; semiotic work; Marx; commodity;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
This text suggests a semiotic interpretation to the value-exchange value-use value trinity with which Karl Marx defines commodity. Reading Capital and its Marx's drafts, the text tries to demonstrate that those basic Marxian concepts can be associated to Peirce's concept of sign and also to the semiotic or linguistic work concept by Umberto Eco and Rossi-Landi. This approach can help to clarify the nature of the work carried on by TV viewers or net users in their activities with electronic communication means.
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页码:139 / 160
页数:22
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